Rocksteady is a straight-talking outsourced finance department for agency owners. We know the reality of running an agency can be challenging. You are expected to be a problem-solver, innovator and leader all rolled into one. Finance can often be the last thing on your mind, but for sustainable growth, you need to know your numbers. This is where we come in.
We specialise in working with creative, marketing and PR agencies, taking a refreshingly direct approach to your finances. We understand you are ambitious, and we get that sometimes you feel out of control with your finances.
We also know that to achieve sustained growth, you need to work with a team that brings financial clarity to help you make the right decisions.
Our team combines outsourced delivery with strategic FD-level support, helping agency founders navigate the ups and downs with confidence. We don't just manage the numbers, we design the systems, processes and reporting that create a sustainable platform for growth.
We aim to raise the standard of agency finance, so founders can build businesses that are profitable, resilient and ready for the future.
At Rocksteady, we can help our clients in two ways:
This is for growing agencies who have realised there is a gap when it comes to financial leadership. We bring ongoing financial direction, planning and forward-looking insight without the need to employ someone full-time.
This is for agencies who have outgrown basic bookkeeping and want a reliable finance function without hiring in-house. We cover everything from daily bookkeeping to reporting, ensuring smooth financial operations and decision-ready numbers every month.
We put our clients at the heart of everything we do, partnering closely with agency founders and their teams. Our role is more than managing the numbers; it’s about translating financial insight into clear, practical actions that support confident decisions, even when the landscape shifts.
Through The Rocksteady Way, our 4-stage framework, we provide the structure, foresight, and accountability agencies need to stay steady through change and scale sustainably. By working collaboratively, we help create not just financial clarity, but a culture of resilience and growth across the whole agency.
Being genuine, direct and to the point, we won’t confuse you with financial jargon or avoid the difficult conversations. Instead, we promise to bring clarity, not confusion.
We bring strategic direction to our financial conversations. Providing foresight, a clear framework and a long-term perspective for sustainable agency growth.
We specialise in working with marketing, digital, creative and PR agencies, which means we are able to offer deep expertise, based on years of experience, to help our clients grow.
But don’t just take our word for it, here is what some of our clients have to say
“We have been working with Rocksteady (previously CFO for Growth) since April 2025. Aggie and the team keep us accountable, are professional, supportive, on the ball and always happy to answer any questions we have. They are specialists in our sector which means they understand the challenges we face and offer bespoke, relevant advice. It is a relief to know that we are in good hands. Highly recommended!”
White Rabbit Creative
“Efficient and friendly, thorough and concise, professional and dedicated, Aggie helps us to sleep soundly at night with the support and planning that she provides us with for our agency finances. I wouldn’t hesitate in recommending Aggie to any independent agency owner who is looking to grow and move their business to the next level!”
“From the first moments of working together, I knew I’d made the right decision hiring Aggie & her team as “It’s Personal’s” fractional Financial Director. She put a solid plan in place to ensure our finances are not only in a good order, but also we have a roadmap supporting our growth plans. We’re already seeing improvements in the quality of our reporting and financial visibility!”
It's Personal
“I have worked with Aggie and the Rocksteady team for over a year. During that time, through collaboration, they have helped me gain better clarity on my finances with both an immediate and long-term view. I don’t find numbers and spreadsheets easy to understand, but Aggie is knowledgeable, supportive, calm, patient and proactive in helping me to understand more. In working with Aggie, it feels like I have someone by my side on this business journey who is my cheerleader when I need it most. Thank you, Aggie and the team.”
Walcott Communications
“We have worked with the Rocksteady team since October 2024 and they have been fantastic. Huw has easily integrated within our team, his down to earth and gently challenging approach has been brilliant and helped us to achieve significant growth. Working with Rocksteady feels like a partnership and that they are part of the team, I would not hesitate in recommending them!”
Re:Signal
“We have worked with Aggie and the Rocksteady team since April 2023. They provide us not only with accounting and bookkeeping services but Aggie, is very much an extension of our team as our fractional Finance Director. The team provide a professional, proactive and highly responsive service. Thank you, Aggie and the team!”
Launch Online
“Aggie has been instrumental in transforming our business finances since May 2023, enabling us to make great strides in achieving our business goals. Aggie and the team bring professionalism, kindness and empathy, combined with a clear drive and serious commitment to help us succeed, which is unprecedented. Aggie and the Rocksteady team are highly recommended.”
Blue Goose
Choosing a new finance partner is a significant decision. We’ve shared these FAQs to give you clarity and make that choice a little easier.
Rocksteady’s Agency Confidential, is an invitation into the world of finance.
Each edition opens up conversations about what really drives profit, stability, and value of your business. From pricing and cash flow to the hard choices behind scaling, we share the insights that spark better decisions and more confident leadership.
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About Rocksteady
Rocksteady delivers flexible outsourced finance for ambitious agencies. We are specialised, strategic and straight-talking providing clarity and direction through the financial ups and downs.
© 2025 Rocksteady. All Rights Reserved.
Developed by Gecho Agency
Rocksteady’s Agency Confidential, is an invitation into the world of finance.
Each edition opens up conversations about what really drives profit, stability, and value of your business. From pricing and cash flow to the hard choices behind scaling, we share the insights that spark better decisions and more confident leadership.
